Study: My Understanding of

Importance of SEO on Digital Marketing

Just consider imagining where you have an outlet and that you don’t have a signage placed to it. No windows, name or anything which is particular to it. You would end up having people drop out in curiosity looking for another product than the ones that you are selling. Having a shop with a proper name and a product image onto it could attract many people and they are going to ask on what you are selling and some people would even be sharing their experience to others about your shop and product.

An example on such cases would be a website which has not been optimized and the other is an optimized website.

Search Engine Optimization (SEO) is creating a web page which is easy to categorize and also one which is easy to find. This would be about helping customers in finding out about your business from the other companies. This actually means that SEO is also an integral part in a digital marketing strategy. This is also partnered with a holistic move so that it will help drive customers to your business through online platforms. In order to do this, it is essential to make sure that the website will rank higher in the Search Engine Result Page (SERP). To help you understand about it more, an example to this is that there are about 14 billion searches online that happens each month. Just try to imagine that a fraction of that billion searches occurs to your business. For you to get the benchmark, the website you have needs to rank higher in the SERP and that it should be able to perform well in social media marketing as well as with the pay per click (PPC) activities, which needs to get along together with the digital marketing tasks of this digital marketing company.

For any kind of business, advertising is considered to be very important. If a business will ever go online, the advertising will work best in order to garner big web traffic. SEO likewise gives an opportunity on free advertising.

Having proper SEO will help websites to rank in the first page of SERP. Also, most people usually just scans and reviews the first two page of SERP. There are also about 75% of people who use search engines in order for them to find local business information. If you compare it with online marketing like PPC, email marketing programs and social media marketing, SEO can actually give good ROI. In a daily basis, there’s about 85% customers that checks online reviews before they buy any products.

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